What is Social Media Management?

Exploring Social Media Management

As a Social Media Manager, your role revolves around overseeing a company's online presence. This entails developing a comprehensive social media strategy, curating engaging content, analyzing performance metrics, responding to direct messages, and coordinating projects and campaigns.

Understanding the Social Media Management Process

1. Content Planning : Begin by outlining your client's content strategy. Utilize tools like Google Sheets to organize your ideas and schedule.

2. Get the Photos and Videos : Gather necessary content materials, including photos and videos, typically stored and shared via Google Drive. Ensure access to your client's logo, brand fonts, and color palette for cohesive branding.

3. Content Creation : Utilize platforms such as Canva for graphics, InShot or CapCut for video editing, and Lightroom or the Tezza App for photo enhancements.

4. Approval Calendar : Present the created content to your client for approval. Establish a system for content review and revisions.

5. Scheduling Out : Populate a content calendar using tools like Planoly or Later. Schedule posts in advance to maintain a consistent online presence. Automate scheduling processes wherever possible to streamline workflows.

Your Daily Tasks

Your day-to-day responsibilities as a Social Media Manager encompass a range of activities:

- Video Editing

- Graphic Design

- Photo Editing

- Creating Approval Calendars

- Crafting Captions and Hashtags

- Conducting SEO Research, particularly for platforms like TikTok

- Scripting for Client Videos

Batching Tasks

Efficiency is key in social media management. Batching tasks allows you to streamline workflows by grouping similar activities together, optimizing productivity and time management.

Conclusion

In essence, social media management entails a multifaceted approach, combining creativity, strategic planning, and technical skills to effectively engage and grow a brand's online presence.